Constructing An Effective Home Page


Your home page is one of your more prominent places to showcase your strengths, benefits and, of course, your unique selling proposition. It also acts as a headquarters to your site, because it will link to your most important content, and most, if not all, pages will link back to it. All visitors will probably see […]

Ranking Locally: A Guide To Local Visibility And How To Get Results!

local rank

The primary goal of your website should be to generate revenue. While there are many different ways of doing so, we’re going to talk about building up organic traffic through ranking in the search engines locally. Organic search is largely considered the most valuable traffic you can earn, as it converts both higher than paid […]

Selling Online: The Sales Funnel


Most agents we come in contact with are familiar with the industry sales numbers for face-to-face sales. While it’s great to have the mindset of using data-backed analysis to transition to selling online and over the phone, the sales funnel is not identical. Several different factors are at play, with the primary two being 1.) how […]

Constructing An Effective About Us Page

Startup Stock Photos

Writing content for your website may or may not be something you choose to do; not everyone has the time, eloquence or knowledge right off the bat to know what readers and search engines are looking for. Good copywriting has become somewhat of an art form, and readers consume different types of media in different […]

Cost of a Life Insurance Website

cost of a life insurance website

Your website is the face of your business.  According to LIMRA, over 80% of people do some sort of research online before contacting a life insurance agent.  It’s a no-brainer for any life insurance agent to have an effective website these days. I emphasize the word “effective” because a website can actually turn away business […]

WPLifeInsurance Launches June 9th

Mark your calendars. We are finally set to go live, June 9th 2015. We’ve been building life insurance websites for agents as a private, referral only service. Now we’re launching to the public. If you haven’t already, make sure to subscribe to our email newsletter to receive updates.